Our adventure
We are Aurélie and Kylian, the founders of the Hobe brand, based in the Basque Country and after 2 years of development we are launching our first product: the chameleon backpack and its 2 accessories!
Our goal? To make your travels easier by creating ingenious, durable and stylish products.
For that, we left our jobs and embarked on an entrepreneurial adventure to gain freedom and above all contribute to a project that makes sense , a project that we share as a couple but not only that... because we are keen to design ingenious products with you, thanks to your numerous (and precious) feedback.
More than 450 of you have already participated in our questionnaires.
Thank you for being there! 😍
Our values
Hobe products are designed to be multi-useful , whether for work, travel or outdoor activities. This versatility allows users to adapt to different contexts without having to change bags, symbolizing adaptability and functionality .
Hobe combines functionality and aesthetics , creating backpacks that are not only practical but also elegant, unisex and timeless . The design of the products is thought to integrate perfectly into a modern and dynamic lifestyle.
Hobe Explore is committed to creating sustainable products using high-quality , recycled materials . Our bags are built to last and are repairable . At Hobe, we are working towards a sustainable future with boat transport, social audits, and an active fight against overconsumption . We promote transparency by offering ingenious products for responsible consumption.
Why Hobe?
Our daily lives are a fast-paced adventure. Our days are filled with a variety of activities, requiring a versatile bag that's as beautiful as it is ingenious, allowing us to carry all our essentials wherever we go, without getting tangled up.
Except that today, we accumulate around ten bags in our closets . One for work/studies, another for sports/leisure or another for weekends/holidays. No more arriving at work with the hiking bag, the all-in-one is here .
So to no longer be cluttered, forget nothing and live our adventures to the fullest , we designed/created the Hobe (Explore) brand.
To combat overconsumption , the ingenuity of our products, the demand for quality in the choice of our recycled components and fabrics and the quest for freedom are at the heart of our approach.
Our motto: one product, many uses. Beautiful and durable.
2 years of development
September 2022
The original idea: a personal need
It all started with a simple question: Which bag should we choose to accompany us on all our adventures, whether professional or personal? It was by identifying this need for versatility that the idea of the Caméléon backpack was born. A product unique capable of adapting to every aspect of our daily lives.
February 2023
Thinking and Designing: Imagining Ingenuity
We took the time to think about what we expected from a bag that could do it all: versatility, robustness, style . Inspired by outdoor equipment, we thought of a multifunctional product , but also elegant to be worn in all circumstances. We designed, prototyped, and tested until we obtained a version of the Caméléon that perfectly reflects our values and expectations.
May 2023
The choice of materials: eco-responsibility and sustainability
Designing sustainably has always been at the heart of our approach. For the Caméléon, we selected water-resistant recycled fabrics , waterproof zippers, and robust materials for everyday use. The goal: to combat overconsumption and limit the environmental impact while ensuring optimal longevity. We wanted a bag that would last, and reduce the need to buy several.
October 2023
The first stages of manufacturing: prototypes and adjustments
After validating the concept and selecting the materials, we worked with specialized manufacturers to create the first prototypes. It took several trials to refine every detail: expandable volume, smart compartments, special pockets for shoes or computers, all in a compact and functional design.
April 2024
The return of the community: co-creating with you
For us, the Hobe community is essential. We have called upon over 450 contributors to refine our product, get feedback on early designs, and adjust features to meet your needs. This backpack is also yours, because you participated in its design with us.
August 2024
The challenge of entrepreneurship: leaving everything to start a business
Launching Hobe Explore was also a personal turning point. We took risks, left everything behind to fully invest ourselves in this adventure. Hours spent managing every aspect of creating a company: design, production, logistics, all while wearing multiple hats. This step was an immense challenge, but also a founding moment for our project.
October 2024
The pre-order launch: an adventure that continues
Today, we are finally ready to introduce the Caméléon backpack and its collection, available for pre-order . This launch marks a key milestone for Hobe Explore, but it is only the beginning. Our commitment is to continue to innovate , listen to our community , and create ingenious products that fit your lives, while respecting the planet .
They support us
